CGLife was looking to create a new campaign, and I was tasked with establishing the brand’s overall look and feel, then extending it across various platforms, including the website, social media, and ads. I was given an inspirational photo from the “locals” campaign and asked to develop a cohesive visual identity based on that image, which would eventually define the new CGLife campaign. I proposed using topographic maps as the foundation for the graphic elements, then worked on creating the color palette, iconography, and visual treatments. I also focused on how these elements would work together. Collaborating with the art directors, I contributed to the development of the website and the broader brand expansion. This was a team effort, with each component being developed collaboratively. My role was to establish the core design direction for the campaign and ensure it could be expanded effectively.